Privacy policy

At In Kawaii Shop, we take the protection for your Personal Information (such as name; address; phone number; date of birth; e-mail address; credit card number; gender; language preference; and merchandise category preferences) very seriously.

We collect Personal Information that you provide to us voluntarily and process it for the following purposes :

  • To complete transactions with you and manage your membership of our customer loyalty scheme where applicable;

  • to direct market to you, with your permission;

  • to understand and analyze our sales, and your needs and preferences;

  • to develop, enhance, market and provide products and services to meet your needs;

  • to enable you to participate in promotions and contests;

  • to enable you to participate in customer research or focus groups;

  • to process exchanges or product returns;

  • to improve our shops; and,

  • to respond to requests or complaints.

We may hold or process such Personal Information securely anywhere in the world, for as long as is necessary for the Purposes and we use Secure Sockets Layer (SSL) technology to protect your credit card information online.

Subject to your consent we may communicate with you through a variety of channels, including through our stores, our customer loyalty schemes, and through the internet, and through a variety of means such as post, email, phone, fax, or text message, subject to your preference. You may unsubscribe at any time by writing to us in the manner explained in our communications or by contacting us.

Our web sites make use of cookies as well as beacons to help us provide a better user experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of our web site and your ability to access certain features of the site or to engage in transactions.

1. Our Approach to Privacy

1.1. At In Kawaii Shop, we recognize that the protection of your Personal Information is a very important principle in building trust and maintaining a good relationship with you. In this Privacy Policy the first person ("we", "our", "us", "ours") denotes Kawaii Alley or any of its subsidiaries all connected to Kawaii Alley responsible for the collection of the Personal Information and bound by this Privacy Policy. The second person ("you", "your", "yours") denotes you as the customer, or generally the individual providing Personal Information or any other information, being the subject matter of this Privacy Policy.

1.2. This Privacy Policy details our commitments and your rights regarding the Processing of your Personal Information in line with applicable legislation.

1.3. We are responsible for the Personal Information under our control, including Personal Information disclosed by us to a Vendor (often referred to as the data processor). "Vendor" in this Privacy Policy means in relation to Personal Information any person or entity who Processes the Personal Information on behalf of Kawaii Alley. "Processing", in relation to Personal Information, means for example obtaining, recording, holding or using the Personal Information anywhere in the world or carrying out any operation or set of operations on the Personal Information, including (a) organization, adaptation or alteration of the Personal Information, (b) retrieval, consultation or use of the Personal Information, (c) disclosure of the Personal Information by transmission, dissemination or otherwise making available, or (d) alignment, combination, blocking, erasure or destruction of the information or data; As a global business we wish to be able to communicate with our customers worldwide, and may have to process customer personal data anywhere in the world. This policy complies with the highest legal standards around the world, and in particular, among others, with European data protection legislation, which generally sets some of the highest standards worldwide for the protection of personal data. If the Processing takes place outside of the European Economic Area (""EEA"", which includes all the countries of the European Union, as well as Iceland, Norway and Liechtenstein), where the data protection laws may not provide an equivalent level of protection to those in the EEA, we will arrange for appropriate security measures to be in place to ensure a comparable level of protection for your Personal Information. In particular we will abide by this Privacy Policy when transferring your Personal Information outside of the EEA and will make sure that recipients of data transfers outside of the EEA are aware of this Privacy Policy and comply with it.

1.4. In certain specific instances, this Privacy Policy may also be supplemented by additional policies and terms, or by short Privacy Statements used in connection with particular purpose(s) or on various forms, which we may identify to be applicable.

1.5. We take every measure to provide a comparable level of protection for Personal Information should the information be Processed by a Vendor.

1.6. By providing your Personal Information, you consent to the collection and use or otherwise Processing (including disclosure) of your Personal Information in the manner and for the Purposes described in this Privacy Policy.


2. About Information Collection

2.1. We communicate with you through a variety of means and channels, including through our stores, our customer loyalty schemes, through the internet  or through our direct selling business and whether by post, email, phone, fax, or text messaging on your mobile phone, although we do generally note that our preferred means of communication is email which has the least impact on the environment. Such communications may involve giving to you, as well as receiving information from you. Some of the information that we receive is personally identifiable information , while some information (particularly information collected through your access of our web sites) is non-personally identifiable information. This Privacy Policy is primarily concerned with the Processing of Personal Information

2.2. We provide you with information that explains why the Personal Information is needed and how the Personal Information will be processed.

3. Personal Information

3.1. We at In Kawaii Shop limit the amount and type of information that we collect to that which is necessary for the identified purposes and do not collect your Personal Information unless you (directly or indirectly) provide it to us voluntarily.

3.2. Although the precise details of the Personal Information collected will vary according to the specific purpose, we may typically collect the following Personal Information from or in relation to you:

  • 3.2.1. name;

  • 3.2.2. address;

  • 3.2.3. phone number(s);

  • 3.2.4. date of birth;

  • 3.2.5. e-mail address;

  • 3.2.6. credit card number;

  • 3.2.7. gender;

  • 3.2.8. language preference; and merchandise category preferences

  • 3.2.9. identity card number or national insurance number (only in markets where this is appropriate pursuant to local law or custom)

4. Non-Personally Identifiable Information

4.1. Where we collect information through our web sites, as is the case with many other web sites, we automatically collect certain non-personal information regarding web site use that does not identify you. Examples include the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the web site, the internet address of the web site from which you linked directly to our web site, the operating system you are using, the sections of the web site you visit, the web site pages read and images viewed, and the content you download from our web site.

4.2. We may use non-personal information to compile tracking information reports regarding site user demographics, site traffic patterns, and site purchases. None of the tracking information in the reports can or will be connected to the identities or other Personal Information of individual users.

4.3. In this way, your visit to our web site will be logged; however, you will remain anonymous to us unless you specifically choose to share information with us. We use this information about the way in which our customers use our website to better understand which features are most popular and best meet the needs of our visitors.

5. When Is Personal Information Collected and How Is It Used?

5.1. We at In Kawaii Shop collect Personal Information for the following purposes ("Purposes"): 5.1.1. to complete transactions with you and to administer sales and to manage your membership with our customer loyalty scheme (if you become a member);

  • direct market to you, with your implied or express consent;

  • 5.1.3. to understand and analyze our sales, and your needs and preferences;

  • 5.1.4. to develop, enhance, market and provide products and services to meet your needs;

  • 5.1.5. to enable you to participate in promotions and contests;

  • 5.1.6. to enable you to participate in customer research or focus groups;

  • 5.1.7. to process exchanges or product returns;

  • 5.1.8. to improve our Shops; and,

  • 5.1.9. to respond to requests or complaints

  • 5.1.10. to enable you to participate in our customer loyalty schemes and manage your membership thereof.

5.2. We only keep Personal Information for as long as is necessary to satisfy the specified purposes, for which it was collected. We retain Personal Information in accordance with our own guidelines, procedures and principles.

5.3. We may disclose your Personal Information if we are
required to do so by law or requirement of a competent authority.

5.4. In addition to the above, we may from time to time work on specific initiatives with carefully selected third party companies/organizations to share opportunities with you. If we do this, we will inform you at the time of such initiatives that, if you decide to submit any Personal Information, it will be shared with those selected companies/organization and will only do so with your prior consent.

5.5. You will always be given the opportunity to consent (opt in) to your information being shared pursuant to section 5.5, and the selected companies/organization will be sufficiently identified to allow you to make an informed decision. If you do consent (opt in) and subsequently visit such companies'/organizations' websites, we cannot control how they use or otherwise process any Personal Information you provide directly to them. We always encourage you to check their sites' terms and conditions and privacy policy before you give out any Personal Information.

5.6. If you do consent (opt in) to receive these communications you may unsubscribe at any point in the future by contacting us as provided at section 6.4 below.

5.7. We will only use your Personal Information for a purpose that has been specified prior to its use or where the Processing of your Personal Information is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract or Processing is necessary for other legal purposes.

5.8. As we develop our business, we might sell or buy Shops or assets. In such transactions, Personal Information may be one of the transferred business assets.

6. Customer Consent

6.1. We at In Kawaii Shop will not use your Personal Information for a purpose that has not previously been specified, unless we have previously obtained your consent or unless such purpose is required or permitted by law.

6.2. Consent to provide Personal Information is not a condition for our selling a product to you, unless the information requested is required to fulfil an explicitly specified and legitimate purpose.

6.3. In particular we will seek your prior consent (express or implied) before sending to you marketing communications except where required or permitted by law.

6.4. Unsubscribe: At any time, you can request to withdraw your consent to our collection, use or disclosure (generally Processing) of your Personal Information by (i) contacting us , or (ii) writing to us in the prescribed manner (whether by email or post, or by text messaging etc), as specified in our communications to you, or in relevant forms that you might have signed (e.g. for our customer loyalty scheme),. If you have any concerns whatsoever, with regard to the unsubscribe functionality that we make available to you, pursuant to this section, please contact us.

6.5. If you have previously opted into receiving commercial communications from us , while also becoming a member of our loyalty scheme, should your membership to such scheme comes to an end for whatever reason, we will not take this to imply an automatic request to unsubscribe, and we will assume that we have your continued consent, unless you specifically unsubscribe, as is provided for in section 6.4.

7. Accuracy of Information

7.1. We at In Kawaii Shop keep Personal Information as accurate, complete and up-to-date as necessary, taking into account its use and the interests of our customers.

7.2. You are responsible for informing us about changes to your Personal Information and for ensuring that such information is accurate and current.

8. Accessing and Updating Personal Information

8.1. Customers have a qualified right to access, rectify, delete, or object (to the processing of) your Personal Information stored by us and to receive an account of its use and disclosure. We recommend that all customer requests for access to Personal Information held by Kawaii Alley  be made in writing, although we will not impose a formal requirement in this regard. However, we may require you to provide us with additional information reasonably necessary for us to satisfy your request.

8.2. We amend the Personal Information contained in our database or elsewhere as required when an individual successfully demonstrates the inaccuracy or incompleteness of the Personal Information. An amendment may involve the correction, deletion or addition of information and notification to third party to whom the data have been disclosed. However, we may be unable to amend past purchase information or return transaction information.


9. Effective Date and Changes to the Privacy Policy

9.1. This Privacy Policy is effective as of 1 June 2023.

9.2. We reserve the right to change our Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post those changes on our Homepage so our users are always aware of what information we collect from them, how we use it, and under what circumstances, if any, we disclose this information to third parties. Homepage in this Privacy Policy means the homepage of the corporate web site of Kawaii Alley, currently located at the following URL:

9.3. If at any point we decide that we wish to use Personal Information for any purpose other than, or in addition to the Purpose(s) listed in this policy or from that stated at the time this information was collected, we will notify you by way of an email, unless we do not have your email address, in which case we will use any other means of communication available to us depending on the contact details that you have provided to us. We will only proceed with such use, if we receive your consent with respect to such additional purposes (not previously communicated, or not previously included in this policy.


10. SMS Marketing Service and Use of Cookies


We value your privacy and the information you consent to share in relation to our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.


11. How Do We keep Your Information Secure?

11.1. We at In Kawaii Shop protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification with security safeguards appropriate to the sensitivity of the Personal Information, regardless of the format in which it is held

11.2. Online security is also a priority. In Kawaii Shop incorporates security measures such as encryption and authentication tools to protect your Personal Information from unauthorized use. Firewalls are utilized to protect our servers and network from unauthorized users accessing and tampering with files and other information that we store.

11.3. We use Secure Sockets Layer (SSL) technology to protect your credit card information online. Upon entering the checkout page your computer will begin communicating with our server in secure mode. You will be able to tell that you are in secure mode because the "http" in the web address on your browser will change to "https".


12. Contacting Us

 If there are any questions or concerns regarding this Privacy Policy or the data collection practices outlined herein, please contact us as follows:

By Email: